Purchase and read. Authors pay a lot of money so they can entertain you. They love receiving emails from their fans which is why they put their email address in their books! Christian authors such as myself, not only want to entertain, but bless you. They hope that their book inspired, encouraged or minister to you because they feel that this is their ministry. Sometimes, the authors wants their ranks to go up and get more reviews so they make their books free for a short time. Or if they have written a series, they make book 1 permafree because by doing so, you, the reader would be encouraged to pay for book 2 and or 3. As I said, most Indie books are the price of a coffee or less. So if you can go to a coffee shop and order a latte or an espresso and pay $2-$6, why not download and ebook?
Leave an honest review. Did you like the book? Why or why not? Did it encourage you or bless you? These are the things you can leave on the review and lets potential readers know whether the book is worth reading. Without them, other readers would not know if the book is good or not. Of all my books, only one book has almost ten reviews. I have books that just sits there because no one gives it a chance to read. Sometimes the author likes your review so much that they will use part of it to promote your book.
Word of mouth. Have you ever been to a movie or a restaurant that you thoroughly enjoyed that you have to tell other people about it? Books are the same way. If someone asked me if I know a good book about a certain subject, I could say, "Oh yeah! I have read...." Or if you read your kindle or paperback in a public place, someone might ask what you are reading. This is another good way to spread the word! When you the reader boast about a good book, people are more likely to consider when they hear it from a reader.
I hope I have encouraged you to help us authors out. It cost very little compared to how much we paid to give you a professional book for you to enjoy. Downloading or purchasing a book causes the authors ranking to go up and its like their paycheck. Reviews helps readers decide whether to make that investment and by sharing what you thought of a book to others helps get the word out.
If you enjoyed any of my books, I encourage you to join my street team. Leave the review first then send me a message.